Word: wined
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Dates: during 1980-1989
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...aimed at more temperate consumers. Introduced only last year, St. Regis, the first mass-market nonalcoholic vintage, which some tasters rate as similar to a fruity Chenin Blanc, already has a following and is selling briskly. In the three years since they hit the market, some 40 brands of wine coolers--carbonated mixtures of fruit juice and wine only half as potent as vin ordinaire--have captured 5% to 8% of the wine business...
Since 1972, the vineyards have been attracting baby boomers with the so- called blush wines. Made from such red grapes as Zinfandel or Pinot Noir, this wine is kept a pale salmon-pink by removing the skins, pulp and seeds from the juice before they darken the liquid. The result: a wine that tastes like a white and lacks the flowery bouquet of a rose. The Wine Growers of California are negotiating with Julia Child to tout their vintages on TV ads come September. Says William Young, western division president of D'Arcy MacManus Masius, the Wine Growers' advertising firm...
Some sterner souls want to deprive their bodies of wine, good food and other sensuous pleasures altogether. "The sixties generation is no longer engaged in political activity . . . People feel profoundly guilty and are directing that guilt against themselves," said Historian William Leach in a New York magazine article last year. "Running, fasting, enables them to feel whole and pure and clean again." Most people are not going that far, according to Cornell University Psychology Professor Michael Sacks, but he adds, "It has become a sign of status, as a whole, sensuous human being, to have the ability to control your...
...revenues in the lounge mean higher prices in the dining room? For a lot of places, the answer is yes, says Ed Moose, owner of the Washington Square Bar & Grill in San Francisco. While his touted fettuccine still goes for only $8, this may not be typical. "If wine drinkers spend 25 minutes over a glass, whereas the hard drinker orders more expensive spirits every 20 minutes, it changes the economics," he says. "You have to raise food prices...
...harp music and the elegance of the brass tea trolleys. You often see papers and memos out on the tables." "It's a very graceful way to do business," says John Strauss, manager of San Francisco's elegant Four Seasons Clift Hotel. "Some of them add a glass of wine to the service. It's a kind of 'California...