Word: wined
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Dates: during 1980-1989
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...outline of the ubiquitous green Perrier bottle. Whether it is imported from exotic locales or comes from a local spring, cool, clear water is the quaff of the moment. "Everyone is drinking Perrier and iced tea," observes Sondra Gotlieb, wife of the Canadian Ambassador to the U.S. "White wine is almost daring now." The temperate mood is transforming the ways in which the nation works, plays and socializes. New attitudes toward careers, fitness and the very image of what we are and wish to become are being altered. Americans are tackling the entrenched social problems of abusive drinking with...
...getting enough of it. The business lunch, for example, was once a two-plus martini milieu in which to cut a deal or woo a client. Now trust is more often won by a show of efficiency and orders for monkfish and mineral water. Water snobbery has replaced wine snobbery as the latest noon-hour recreation. People order their eau by brand name, as they once did Scotch. The fastidious will not take it on the rocks, because ice bruises the bubbles. Only aspiring starlets drink Perrier ("designer water," sniff detractors). Evian is Hollywood's chic refresher, and the hottest...
Calls for spirits are the lowest ever at the superdeluxe Ma Maison restaurant in Los Angeles; wine accounts for 80% of sales. Patrons of New York City's most famous saloon, the "21" Club, are rattling the aged bar with their orders for such low-proof and nostalgic concoctions as kir royale--champagne sweetened with a spoonful of French black-currant liqueur. At Elaine's restaurant, an uptown Manhattan hangout favored by the likes of Woody Allen and Michael Caine, the wee-hours drinkers have evaporated; the bar empties "early," around 1 a.m. Commuters on the Long Island Rail Road...
...consumption fell from 2.88 gal. per adult in 1974 to 2.46 gal. in 1984. Brewers registered their first (though slight) slump since 1957--from 36.9 gal. per person in 1980 to 35.1 gal. in 1984--despite the introduction of low-alcohol brews like Anheuser-Busch's year-old LA. Wine growth, which experienced significant leaps in the 1970s, has slowed. One reason: the industry was late in developing softer lines. The Seagram Co. Ltd., the Montreal-based distillery giant, has become the second- largest American wine producer; it owns both Paul Masson and Taylor wines, along with some 100 other...
Drinkers are cutting down on quantity and going for quality, a shift that is nowhere clearer than in the wine industry. While consumption grew only slightly, sales jumped from $6.2 billion in 1980 to $8.2 billion last year. "Wine has history, romance and a lot of glandular stuff," says Terrance Clancy, president of Napa Valley's Calloway Vineyards. "Eighty-three means something different than '82. I haven't heard of many people going to gin- tasting courses...