Word: wining
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Dates: during 1950-1959
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...desire." And where there is no desire for it, Coke creates desire. Its advertising, which garnishes the world from the edge of the Arctic to the Cape of Good Hope, has created more new appetites and thirsts in more people than an army of dancing girls bearing jugs of wine. It has brought refrigeration to sweltering one-ox towns without plumbing, and it has transformed men one generation removed from jungle barter into American salesmen with an irresistibly sincere approach. It has successfully defied the concerted attacks of all Communist mouthpieces which denounce it as a drink vile, imperialistic...
...budged, and it seems unlikely that he will. Meanwhile, Coke's French bottling firm kept turning out 840,000 bottles of Coke a month, a modest but promising beginning. Bright red & yellow Coke trucks made the approach of spring in Paris seem more colorful than usual. Wine drinkers (the overwhelming majority of all French men, women & children) bent protectively over their glasses; Coca-Cola was on the march...
...Pretti met his sharpest test. As he carried his case of Coke into one restaurant, a wine-drinking taxi driver called out: "There comes the licorice water!" Pretti indignantly reeled off a long list of Coke ingredients which had nothing to do with licorice. "Have you," Pretti asked, "ever tasted Coca-Cola?" Said the taxi driver: "Once-and never again." Said Pretti: "Ah, but you must try Coca-Cola in the wine." He produced two bottles and poured them into a glass of Chianti. Two of the customers tasted the mixture. They approved of it cautiously. As Pretti left they...
...Mario's Caprice Restaurant in London's fashionable West End, a guest last week could choose from a menu of caviar, turtle soup, sole bonne femme, roast duck with wine sauce and pineapple, whole baby chickens fried in butter with mushrooms, asparagus in butter sauce, feathery soufflés aflame with brandy, strawberries, peaches in kirsch, crêpes suzette en liqueurs, petits fours. "And," said Mario, "you can have it all if you like." To encourage the dollar tourist trade, Britain's government had lifted the wartime limit of five shillings (70? U.S.) per meal...
...tragical-comical hero is Leopold, barkeep in a war-damaged town. Leopold, a man of directness, folk wit and occasional sentimentality, attends to his business, drinks a fabulous quantity of wine, affectionately abuses his wife, and is instinctively contemptuous of all fanatics. When bombed-out schoolchildren recite Racine in his bar, used as a part-time classroom, tears creep down his vast purpled cheeks. Fancying himself a tragic poet, he works now & then on the first scene of a drama of which he is to be the hero. Sample...