Word: wining
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Dates: during 1970-1979
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...their own account. An American tourist exchanges $100 for marks at a bank in Frankfurt; the bank can hold the dollars or sell them for other currencies, as it chooses. More important, a French cooperative, for example, deposits in Credit Lyonnais $1 million received from U.S. importers for Bordeaux wine; the bank can sell those dollars for other currencies if it wishes. Banks have a cold-blooded view of the potentialities. Says Jean Bourg, head of the currency department at Credit Lyonnais: "We take advantage of small opportunities [for profits in currency trading] as they arise during...
...Taylor wine ads raise rivals' tempers...
...commercial opens on a room full of people reflectively sipping wine in what is described as a blind taste test. Somebody calls out that a Taylor California wine has been "judged best," and the announcer purrs: "Taylor California Cellars. Judged better than C.K. Mondavi. Better than Almaden. Better than Inglenook. But when you cost a little more you better be better." And when you come on with such head-to-head comparison promotions in the usually decorous world of wine selling you had better be prepared for lots of flack, not only from competitors but also from the Government. That...
Last year, Coke elbowed into the fast-growing industry by acquiring Taylor Wine Co. of Hammondsport, N.Y., a firm with lackluster earnings and an indifferent product line. To give Taylor a quality image and hype sales, Coke bought the respected Monterey Vineyards, south of San Francisco, to supply some of the grapes for the new Taylor California Cellars line. The bulk of the crushes for the California brand comes from the hot interior area, once known for producing low-grade grapes that were largely used in cheap jug wines. The company then prepared a $1.5 million ad campaign to introduce...
Coke and Taylor immediately ran into trouble with the Bureau of Alcohol, Tobacco and Firearms (BATF), which must pass on all wine ads and frowns on most comparative advertising (advertis ing of beer and wine, but not liquor, is permitted on TV). BATF did not bar Taylor's promotions, but said that the winery ran them at its own risk. If the ads were found to be misleading, Taylor could face penalties ranging from a letter of admonishment to a suspension of its permit to sell wine interstate. Early this month, Coca-Cola officials decided to risk the consequences...