Word: wining
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Dates: during 1970-1979
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About half an hour later, the bus carrying the Harvard varsity football team back from Hanover, N.H., stopped at the same corner. Over a half dozen players stepped off the bus, shouting that they wanted to buy Gallo wine...
...cent of the large-scale farms of the United States. Now, the ratio of family labor to hired labor is one to four in California and one to six in Arizona. Three or four companies have gained control over the lettuce industry in California; the grape and wine industry has been recently merged into large multi-national corporations (such as Nestle...
Much of the 153 million gal. of California table wine consumed annually by Americans is made from plebeian grapes grown in California's hot San Joaquin Valley, blended and sold mostly by the jug. The highly cherished European wines, on the other hand-such aristocrats as Cabernet Sauvignon, Pinot Noir, Chenin Blanc, Sauvignon Blanc-are made only from selected clones whose territory and yield are as strictly regulated as a royal household and sell in general for $8 a bottle or more. In fact, vagaries of the European climate make the great vintages as costly as a Patou perfume...
Such venerable California winemakers as Louis Martini, Krug, Heitz and Wente have long marketed excellent varietal wines. But their small northern coastal-county vineyards kept supplies low and prices relatively high. The race to mass-produce varietals began in the valley around 1970; statewide, by 1973 there were almost as many acres of wine vineyards planted but not yet producing (140,000)* as there were acres bearing fruit...
...industry's biggest but not most celebrated producers. The results could finally be sampled when the firm recently began releasing 200,000 cases of its first varietals on a market earlier entered by such other California wineries as Lamont and Inglenook Navelle. Among the best are three white wines of French ancestry: a dry aromatic Sauvignon Blanc, a smooth pale Chenin Blanc and a Colombard, a rich, fruity wine that is somewhat sweeter than its French cousin. Gallo has also produced several red varietals, including a full-bodied Barbera, similar to the wine grown in Italy's Piedmont...