Word: wining
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...humiliating blow to Gallic pride," while the Wall Street Journal said that France had gotten a "dose of its own medicine." But the French may have been less guilty of applying double standards than of using the same kind of savvy marketing strategies that have allowed new wine-producing countries like New Zealand to give France a run for its money in recent years. (See pictures of Paris expanding...
...Although Kiwi Cuvée is sold legally in European supermarkets, the tribunal ruled last October that the wine maker, Lacheteau, could not market it under that name in Australia because consumers would wrongly believe it was made in New Zealand. The ruling was hailed by the New Zealand Winegrowers Association, which had brought the complaint to the board. But the indignation of the Kiwis has lessened in recent days after a New Zealand blogger highlighted the apparently little-publicized fact that the cuvée is actually made for Lacheteau by a New Zealand wine maker, Rhyan Wardman. "Kiwi...
...Despite the twists and turns in the dispute, one thing is for certain: a minirevolution is taking place in the French wine industry. Some wine makers argue that the French have for too long clung to a romanticized notion of terroir and a convoluted labeling system, the appellation d'origine controlée (AOC), which makes it difficult for consumers to figure out that a Domaine des Comtes Lafon Volnay Santenots-du-Milieu Premiere Cru is a Burgundy wine - let alone a pinot noir. "This is myopic marketing," says Jean-Claude Mas, a wine maker in the southern region...
...Global sales of wines from the New World - North and South America, South Africa and Oceania - jumped from 3% of the market to 30% between 1990 and 2008, causing serious concern among wine makers from France and other European countries. The French are now realizing that they must swallow their pride and take a page from the New World playbook in order to attract new, young consumers with little wine-drinking experience. According to Denis Verdier, president of the Confederation of French Wine Cooperatives, this means introducing "easy-drinking" products with labels clearly stating the type of wine instead...
...Some French wine makers are already enjoying success under the new system. The wine maker Chamarré, whose motto is "Made in France, Enjoyed Everywhere," only produced its first batch five years ago but today exports to some 30 countries. It has done well by abandoning the notion of terroir - it sources its grapes from thousands of growers across France to produce single varietal and assemblage wines with straightforward, stylish labels. Cleverly named Côtes du Rhone wines like Le Freak Shiraz-Viognier and Rhôning Stones are also showing up on supermarket shelves around the world...