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Gary Vaynerchuk is an Internet phenomenon. Trusty New York Jets spit bucket by his side, he's helped grow his family's liquor store into a $70 million online wine retailer and made his daily wine-tasting videos - at Winelibrary.tv - a staple for thousands of viewers. Gary himself boasts more than 850,000 followers on Twitter. Now, he's sharing the secrets of his success with the masses in his new book, Crush It! Why Now Is the Time to Cash In on Your Passion. Vaynerchuk talked to TIME about the book, the growth of his online brand...
...start with your book. You mention that all along you were never selling wine as much as you were selling yourself on the show you created. Sure. Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. It was just about building personal brand equity, realizing that the platforms of getting to the consumer had changed, and wanting to be an early adopter of that opportunity. (Watch Gary Vaynerchuk and Joel Stein...
...didn't do any sort of formal training in wine appreciation. Did you sort of teach yourself? I had a big advantage. I grew up in it. The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood. No. 2, as people have gotten to know me and my intensity and my hustle, it's become very obvious why I was successful. Because this was the only thing I focused on. Every day, 18 hours...
...restroom] was a very important point of the program," says Tezuka. "We didn't think there would be such big news about it." Among ANA's other green programs include recycling plastic bottles and paper cups, using lighter items in the cabin (such as plastic bottles for wine instead of glass ones) and providing chopsticks made from the wood from thinned domestic forests...
...Thatcher era and remembers when organizers of his party's gay-rights group refrained from spelling out the name of the organization on posters advertising its meetings, for fear of embarrassing attendees. The meetings, he says, took place "in damp basements, 30 or 40 of us drinking warm white wine and reassuring each other than the party was changing. It did turn out to be true...