Word: winner
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Dates: during 1970-1979
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...success or failure of the new schedules will immediately affect the financial well-being of the networks. The bigger the audience for any show, the fatter the advertising revenues that flow into the network: a winner can charge up to $140,000 a minute for commercials, enough to pay the entire cost of a 30-minute show; a loser may get only $90,000. The difference of one Nielsen rating point for a season, reflected in advertising rates, can mean the loss or gain of $15 million in one year...
Analyzing the reaction of that vast audience, most of the researchers conclude that Kennedy gained the most, although not necessarily on the merits of his arguments. Radio listeners, for example, sometimes rated Nixon as having done better. On TV, Kennedy was generally seen as the clear winner of the first debate, a narrow loser of the third, while the other two meetings were tossups. In the Gallup poll, Kennedy picked up three percentage points after the debates and Nixon one, as the number of undecided voters declined. The net effect was to pull Kennedy from one point behind Nixon...
...Chairman Julian Goodman and President Herbert Schlosser, and that jury is still out. "If Miss 'X' walks in tomorrow, we might consider her," cautions an NBC executive. Quite so. During the 1974 talent hunt, Brokaw was the odds-on favorite, followed by other household names. The winner that time: Jim Hartz, almost-no one's first choice...
...have reservations. Yet the President cannot take too much comfort from this comparison, since his voters are less likely to show up at the polls. Those classified as "most likely to vote" favor Carter over Ford, 53%-37%. Moreover, 57% of all voters see Carter as the likely winner, while 34% think Ford will take...
...excellence. "What have you really won when you win?" he asks his students. "What have you really lost when you lose?" As if to show that winning is no big deal, he stages a pushing match between his left hand and his right, then points out that if winner and loser do not push hard, there is nothing in it for either one. True competition, it follows, is really a sophisticated form of cooperation...