Word: winner
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...course, even with the help of Kansas City's coolest, the trend watchers sometimes get it wrong. Youth Intelligence picked the WB action series Birds of Prey as a winner last year. (Birds of who? Exactly. It was canceled after a few episodes.) And the game is getting tougher. "Some of the companies we've worked with that used to get hair accessories made in China discovered that they couldn't do it anymore," says Brooks. "By the time a celebrity had worn it, it had appeared in IN STYLE, and then everybody wanted it right now, and then...
...Gordon and Lee can ping them at will with specific requests from clients. When Calvin Klein came to them with a list of possible names for a new fragrance targeted at young men, Look-Look could quickly run the list past 10,000 or so teenage eyeballs. (The eventual winner? "Crave.") "Before, you would have to just kind of guess, or you'd have to wait," says Lee, "but because we've built this huge network, we have the capability to test the hypothesis with any kind of sample size that we want and get an immediate response. Yes, this...
...Fireworks (1998): Winner of the top prize at the Venice Film Festival, this masterpiece shows Kitano plumbing the extremes of tenderness and violence as a stressed cop caring for his dying wife...
...kings. The difference between the shows is that ESPN has the superior event. World Poker Tour is made-for-TV entertainment, whereas the World Series has been an annual event at Binion's since 1970. Anyone who posts the $10,000 entry fee can play, and this year's winner's take was $2.5 million. That kind of money brings out all the poker wolves, from leather-faced former champs like Amarillo Slim to rank amateurs like Nashville accountant Chris Moneymaker. (Even better, that's his real name...
...delivering a speech with a reformist message. He announced a seven point "roadmap for democracy" that envisaged a new constitution and the first national elections since 1990, when the junta overturned a landslide by the National League for Democracy and put the party's leader, Nobel Peace Prize winner Aung San Suu Kyi, under house arrest for six years. Khin Nyunt was vague, however, on such crucial details as when the elections would be held...