Word: winsors
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Dates: during 1950-1959
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...appeared that TV might escape the sudsy flood of soap operas. Almost all the original woebegone TV serials faded away in a matter of months. But Sponsor Procter & Gamble, which pays the way for eight radio soap operas, has learned how to lick the TV jinx. Explains Adman Roy Winsor of the Biow Co. advertising agency: "At first, we made the mistake of taking a single soap opera and sticking it into a 15-minute strip surrounded by other kinds of shows. It just got lost. Now we do it by block programming. You've got to have...
...soap operas deal with people in trouble. But, according to Winsor, TV's really profitable soap-opera woes must be based more on emotional collisions than physical ailments: "There's not so much amnesia and creeping diseases of the foot as on radio." TV soap operas are also tied to the set, and cannot jump around the world from Manhattan to Hawaii to London with the ease of their radio rivals. Veteran Irna Phillips, who writes radio's Guiding Light, has to be restrained on the TV screen from a tendency toward writing in big courtroom scenes...
...producers of TV soap operas take a much tougher view of their audience. They have almost abandoned the radio technique of giving a synopsis of previous action before the episode begins. When an actor dies or gets another job, his disappearance is seldom explained. Says Winsor: "He's just replaced, and that's all there is to it. In a few weeks everyone accepts the new man as Martha's husband, Peter, or whoever he was." Radio strips are well known for their pregnant pauses Between sentences. On TV the long, thoughtful pause has been translated into...
...Among his wives: Cinemactresses Lana Turner (No. 3), Ava Gardner (No. 5) and Novelist Kathleen Winsor (No. 6). Last year he married Cinemactress Doris (The Lost Weekend) Dowling, is the father of a six-week...
Divorced. By Kathleen (Forever Amber) Winsor, 34, brunette bestselling authoress: her third husband, Attorney Arnold Krakower, 37; after four years of marriage, no children; in Juarez, Mexico...