Word: winsten
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Dates: during 1980-1989
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...future of the Harvard Alcohol Project is obscure. Winsten has drawn up an "early draft" of a strategic plan for addressing the entire issue of problem drinking over the next few years. But it is a long way from implementation...
When Boston TV news reporter Dennis Kauff was killed in a drunk driving accident three years ago, local reporters "were enraged," and decided to try to bring attention to the problem, says Jay A. Winsten, director of the Harvard Center for Health Communication and the Harvard Alcohol Project...
...Winsten and others began a series of "working luncheons" at the center in which journalists, judges, lawyers scientists and others could discuss the issue of drunk driving...
...Winsten also helped formulate new local public service announcements about the problem. According to Nance L. Guilmartin, national director of public affairs and station relations for Group W Television, which runs WBZ, Winsten and others hit upon the idea of "positive peer pressure," and focused on the designated driver, rather than simply on drunk driving...
...last December, thanks to the new emphasis on drunk driving, the Harvard Alcohol Project--which uses the media to fight drunk driving--was founded. Since the establishment of the Project, Winsten has continued to use WBZ as "a local television laboratory" for his national goals, says Giulmartin...