Word: winsten
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These lines of dialogue may reach people who might not respond to public service ads. "Different demographic groups follow different programs and identify with characters," Winsten says...
...first, some studios were wary of including the lines of dialogue. Former chair of NBC Grant A. Tinker, who introduced Winsten to writers and producers, says, "Some took it as though we were slipping some message about Communism...Some creative people took umbrage because of loss of creative control. That's bullshit. Jay has a very reasonable approach. You know he is not selling Communism...
...another unexpected difficulty. Writers and producers are not putting in any alcohol use at all into shows, and "if there is no alcohol use, there is no driving after drinking. They are having trouble finding a place to put lines about driving and drinking," he says. Basically, according to Winsten, there has been a "halo effect," as writers avoid alcohol altogether...
Right now, the networks put special emphasis on anti-drunk driving programming during the winter holidays, but the Project would like more effort made. "There's a big peak in drunk driving just before Christmas and New Year's but also around July 4 and Labor Day," says Winsten. "Our goal is to get the mass media doing this year-round...to get American society tuned to the problem year round...
...last December, Winsten launched the Project because he felt the "Public [was] primed and ready to respond." According to a Gallup poll, designated driving has become more acceptable in recent years. About 91 percent of Americans support the idea of the designated driver and 78 percent are willing to stay sober and drive sometimes, the 1987 poll showed. Winsten also notes the increase in taxi and designated driver use among the young...