Word: winsten
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...Winsten, director of the Center for Public Communication at the School of Public Health, said he expects Bush's return as a spokesperson should give valuable publicity to the Alcohol Project...
...Involving the president helps to lend visibility to the issue," Winsten said...
Even among the most sophisticated players, manipulation can be a dirty word. Take the case of William DeJohn and Jay Winsten. As officials of Harvard University's Center for Health Communication, they recommended mass-media campaigns to steer youths away from drug abuse. But they ran into trouble when the New York Times described their two-year study -- which advocated staged news events and the distribution of video press releases to be aired on TV news programs -- as "the manipulation of print and broadcast news." A TV network executive contacted by the reporter denounced the scheme, and center director Winsten...
...sure, Winsten was not promoting anything so egregious as the phony drug bust that the Bush Administration staged in front of the White House last year. He was suggesting speeches, press conferences and strategies aimed at helping health professionals "compete for news coverage." His 45-page study, in fact, was largely devoted to a review of widely used public relations and advertising practices. Nonetheless, Winsten decided to drop the recommendation for video news releases from his report, not wishing to alienate the journalists on whose goodwill much of his program's success would depend...
show on drunk driving. The goal of such efforts is "to reflect the evolution of a new social norm...[and] by reflecting those changes they will be adding momentum to those changes," Winsten said...