Word: winsten
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...Public service campaigns," said Winsten, "have consisted of public service announcements run at the discretion of broadcasters," usually in the middle of the night...
...response to some of Winsten's earlier work the producers of television programs such as Cheers, Falcon Crest and The Cosby Show have inserted comments stressing the importance of using designated drivlipsticked kisses...
...written by Dr. Jay A. Winsten, Director of the Center for Health Communication at the School of Public Health, and Dr. William DeJong, Director of Research at the Center, the report says that anti-drug advertisers should stress the positive lifestyle that accompanies a drug-free existence...
...Winsten also helped formulate new local public service announcements about the problem. According to Nance L. Guilmartin, national director of public affairs and station relations for Group W Television, which runs WBZ, Winsten and others hit upon the idea of "positive peer pressure," and focused on the designated driver, rather than simply on drunk driving...
...last December, thanks to the new emphasis on drunk driving, the Harvard Alcohol Project--which uses the media to fight drunk driving--was founded. Since the establishment of the Project, Winsten has continued to use WBZ as "a local television laboratory" for his national goals, says Giulmartin...