Word: winston-salem
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More Sophisticated. Everyone wants something better than he did last year -the phenomenon known to merchants as trading up. "The woman who two years ago would look at a sale coat at $20 now wants a $50 coat," says Winston-Salem, N.C., Store Manager Fred Moser. President Edwin K. Hoffman of Cleveland's Higbee Co. finds that he is dealing with "a more sophisticated public. They know what they want, and they want the best." The frill kick embarrassed the usually knowledgeable marketing experts at Chevrolet this fall. They recommended dropping two extra-cost sports models from the Chevy...
...Whenever possible," says Orthodontist Dwight A. Jackson of Winston-Salem, N.C., "we pick inconspicuous appliances for the adult. But we can't let the factor of appearance handicap the work. Fortunately, there are some procedures that need only inconspicuous appliances, and some mouths that respond to appliances worn only at night...
...pressing than what to do about integration or support for the missions. In Houston, 40 of the city's 187 Baptist churches have changed pastors during the past year, and about 10% of the 1,500 Congregational churches in New England are now without a fulltime minister. In Winston-Salem, N.C., the First Presbyterian Church spent 13 months looking for the right man; one committeeman traveled 12,000 miles on scouting expeditions...
...other summers, the tree-shaded grounds of Salem College, in Winston-Salem, N.C., have been hushed in the eerie stillness that haunts deserted campuses. But this year the campus is bubbling like a chemical retort with a heady new experiment. Four hundred of North Carolina's most brilliant and creative high school students (fall-term juniors and seniors-to-be) have been brought together for an intensive eight-week study program, thanks to the state's fervently education-minded Governor Terry Sanford. Guiding principle behind this summer school is the Governor's belief that education precedes economic...
Last January, Sanford got $225,000 -$75,000 for three successive years-from the Carnegie Corporation for his plan. Within ten minutes a few days later, he got an additional pledge of $225,000 from business and foundation leaders in Winston-Salem...