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...rare bright light in Depression's gloom was this announcement made last week by R. J. Reynolds Tobacco Co. Proud of it were the folk of Winston-Salem, N. C., home of Reynolds Tobacco, second-largest-earning company in the industry. Proud of it were the company's officials. But especially proud of it was the Manhattan advertising agency (with offices also in many another city) of Erwin, Wasey & Co. Three months ago Erwin, Wasey received the Camel account. They immediately launched a $1,000,000 campaign running for eight days in 1,713 dailies, 2,139 weeklies, 426 college...

Author: /time Magazine | Title: Business & Finance: Eloquent Milk Man | 5/18/1931 | See Source »

...March 4 the Camel contest reached its "deadline." A deluge of 952,228 letters swamped the Winston-Salem postoffice, in which a special corner was roped off for Camel answers. About 20,000 answers arrived special delivery. The four special delivery messengers in Winston-Salem receive 9 cents for each special; the contest made them each almost $500 richer. In the Reynolds Building 122 employes on day and night shifts sorted and stapled the mail. Within a few days they stopped being surprised at such oddities as a letter in a crate so it would attract attention, letters in little...

Author: /time Magazine | Title: Business & Finance: Eloquent Milk Man | 5/18/1931 | See Source »

Died. Rt. Rev. Edward Rondthaler. 88, Bishop since 1891 of the Southern Province of the Moravian Church; of bronchial pneumonia; in Winston-Salem, N. C. For 52 years he conducted the annual Easter sunrise service of the Moravian Church, which with its band music and procession to the cemetery attracts thousands of visitors to Winston-Salem...

Author: /time Magazine | Title: Milestones, Feb. 9, 1931 | 2/9/1931 | See Source »

...passengers could see King's Mountain thrusting its razor back out of the foothills. From Charlotte to Greensboro, N. C. the carpet of earth is dotted with milltowns: a single, great smoke-belching building or group of buildings surrounded by straggling rows of little dwellings. At Winston-Salem, east of the course, rises the Camel Cigaret Factory. Then the course goes via Appomattox over the red clay farmlands and scrub forests of eastern Virginia to Richmond's Richard E. Byrd Field. An hour later the plane slips into Hoover-Washington Airport. Here the pilot makes a careful check...

Author: /time Magazine | Title: AERONAUTICS: E. A. T. | 12/22/1930 | See Source »

Simmons Co. The Simmons Co. (beds) purchased (price unrevealed) the B. F. Huntley Furniture Co. (two factories in Winston-Salem, N. C., lumber factory and mill in South Carolina). Expressing confidence in U. S. prosperity President Zalmon Gilbert Simmons said: ". . . we believe that everybody will have to sleep just as much in 1930 as they...

Author: /time Magazine | Title: Business: Deals: Nov. 11, 1929 | 11/11/1929 | See Source »

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