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...midst of a boom that has turned it into a $2 billion-a-year industry and a high-performance marketing success. In the process the sport is moving beyond its good-ol'-boy roots and finding a new audience in yuppie America. Live attendance at NASCAR Winston Cup races passed the 5 million mark last year, having more than tripled since 1980. ESPN's national television audience for NASCAR races jumped more than 30% during the same period. And in the past five years, sales of NASCAR tie-in merchandise have climbed 10-fold, from $60 million to $600 million...

Author: /time Magazine | Title: BLOWING THE WHEELS OFF BUBBA | 2/26/1996 | See Source »

...LAST STEAM RAILROAD IN AMERICA Photographs by O. Winston Link; text by Thomas H. Garver (Abrams; $49.50). If you were in the driver's seat, it was the embodiment of Manifest Destiny. If you were in its way, as were the tribes of the Great Plains, it was the iron horse, snorting emissary of the unstoppable paleface invasion. Today the sooty beast is the stuff of nostalgia. This is a book of homage to those vanished symbols of expansion and industrial might. The evocative old images recall a time when belching smoke and slashing rail lines were signs of progress...

Author: /time Magazine | Title: BOOKS: SEASON'S READINGS | 12/11/1995 | See Source »

...person of the millennium, he picked Johann Sebastian Bach. Knowles selected British Prime Minister Winston Churchill for the person of the century...

Author: By Douglas M. Pravda, | Title: Five From Harvard on Panel to Choose Man of Century | 12/4/1995 | See Source »

Hamburg acknowledges that the council's--and society's--work doesn't conclude with the publication of a report. "What is it Winston Churchill said after the Battle of El Alamein?" he says. "'Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning...

Author: /time Magazine | Title: GENERATION EXCLUDED | 10/23/1995 | See Source »

WHEN TECHNOLOGY ADVANCES TO THE point that weather can be accurately predicted more than five days in advance, I may start to get concerned about global-warming predictions. JAMES P. DICKERSON Winston-Salem, North Carolina...

Author: /time Magazine | Title: Letters, Oct. 23, 1995 | 10/23/1995 | See Source »

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