Word: winstone
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...heady stuff. Over a cup of coffee, Ed Muskie laughs. The comparison is familiar now. and, as Muskie knows, mildly ridiculous. With a shy grin, he comments: "You know, after my election-eve speech, someone told me that what I had said was a combination of Lincoln, Roosevelt and Winston Churchill." Again the hearty but not totally self-deprecating laugh. "After all," he says, "it was a partisan political speech. How could it be considered a great state paper...
...first time from the shame of its capitulation to the Nazis in World War II, the second from its own quarreling factions. With the Fifth Republic, he gave France its first strong governmental framework since the days of Louis Napoleon. He was indeed "I'homme du destin," as Winston Churchill once called him, and even his name, suggestive of both Charlemagne and ancient Gaul, was perfectly suited to the role he took upon himself. When De Gaulle died last week, just 13 days before his 80th birthday, President Georges Pompidou summed up the crusade: "He gave France her governing...
...home screen, the lean and leathery cowboys of the Marlboro cigarette commercials will ride off into the sunset on New Year's Day. The fright-wigged models in Virginia Slims' television ads will take their last mincing turn as symbols of women's emancipation, and Winston's abrasively ungrammatical TV message will be ending for good, as a worn theme should. By act of Congress, promotions for cigarettes, which many studies have found to be a cause of cancer, heart disease and other ailments, will be barred from television and radio. Already some consequences...
...vastly increase the use of gift coupons, games and other promotional hoopla. Some executives are thinking about giving out more free samples, and sending them through the mails. One hint of things to come: Reynolds will underwrite its first big sports event, an $80,000 bowling tournament called the Winston-Salem Classic, which will be televised Feb. 20 by ABC. While non-tobacco firms will sponsor the show, the words "Winston" and "Salem" certainly will be mentioned. If other manufacturers pick up the idea, there could be a Pall Mall golf tournament, or a Viceroy auto sweepstakes...
Nothing in Brock's personal life and tastes dims the image of regularity that he carries in public. A spare man two weeks short of his 40th birthday, his clothes and hair reflect no effort at compromise with today's youthful fashions. He likes semiclassical music and Winston Churchill, and privately and publicly projects total sincerity. He relaxes by roaming around the woods near his home with his wife Muffet and their four young children. Occasionally he travels to Florida to sail (he was in the Navy from 1953 to 1956) and waterski...