Word: winstone
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Krispy Kreme's doughnuts have outperformed microchips, routers and 10-gigabit lasers since the Winston-Salem, N.C., chain went public at $21 a share last April--just as the NASDAQ started its swoon. The company has become so hot since the offering that it plans to quit NASDAQ in May for the industrial-age New York Stock Exchange...
...watch the doughnuts rising, and stores flash their HOT DOUGHNUTS NOW signs when the snacks are done. That sugar-coated assault on the senses has won Krispy Kreme (fiscal 2001 revenues: $301 million) a near cult following since founder Vernon Rudolph fried up his first batch in a Winston-Salem shop...
...driven a Winston Cup stock car. They're unhinged monsters, all engine and frame and harnesses that were meant to prevent what happened to Dale. He once told me he hated how confining the modern car is; he liked the old days, his right arm slung over the backseat, steering with his left. And he hung onto as much of the past as he could, including the antique open-faced helmet that might have contributed to his death. But those who suggested the new style were subject to a stare that could pierce his mirrored sunglasses; real drivers--the rebels...
That streak, though, hardened over a short number of years into smart, unapologetic professionalism. By 1979 he had won NASCAR's rookie-of-the-year honor, and just a year later captured his first Winston Cup championship. And with every victory he slowly overcame considerable shyness, learning to speak for himself rather than let his car do the talking...
Darrell Waltrip, in orange jumpsuit, winner of 84 Winston Cup Series races, is a NASCAR racing analyst...