Word: winstone
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...liter of Pepsi, his new soft-drink sponsor. It was only fair. He won the Pepsi 400 while representing Coke. The two cola giants went wheel to wheel to roll up Gordon's endorsement, one measure of the man's crossover status as a national marketing icon. With two Winston Cup stock-car championships in the past three seasons, the California-born, Indiana-honed speed merchant is one of the hottest athletes in an even hotter sport...
Boom defines NASCAR. More than 5.8 million fans attended the 32 Winston Cup races last year, up 66% since 1990; an additional 160 million watched on five broadcast and cable-television networks. NASCAR's TV ratings regularly beat professional basketball, baseball and hockey and are second only to the NFL in major league sports. "The real value that is going up," says Brian France, grandson of NASCAR's founder Bill France and the organization's senior vice president of marketing, "is the amount of media that companies are willing to dedicate to NASCAR. Five years ago, they didn't think...
...WINSTON CHURCHILL BEFORE PARLIAMENT IN JUNE...
...Winston Churchill was seriously injured when he stepped in front of a New York City taxi. If the impact had been harder, Viscount Lord Halifax, later known for wanting out of an "unwinnable" war with Germany, would probably have become British Prime Minister on May 10, 1941, and gone on to encourage Hitler's peace feelers after the fall of France. Instead of grim Churchillian defiance, BBC radio would have broadcast Halifax's crisp announcement of the "end of this mad war." Unhindered by a battle with Britain, Hitler would have been free to launch an even more ferocious assault...
...before a column of tanks near Tiananmen Square--June 5, 1989--may have impressed his image on the global memory more vividly, more intimately than even Sun Yat-sen did. Almost certainly he was seen in his moment of self-transcendence by more people than ever laid eyes on Winston Churchill, Albert Einstein and James Joyce combined...