Word: winstons
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Dates: during 1990-1999
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...number of smokers declines in the U.S., however, look for a market-share duel to the death. When cigarette advertising on TV and radio was barred in the early 1970s, RJR's Winston was the household name in cigarettes. Philip Morris adapted better to print, though, and boosted its Marlboro brand to prominence. RJR needs to regain some ground, but it won't be easy. "We'll all be jockeying for position in Playboy and Penthouse," an RJR insider quips. Adult magazines are among the few places the tobacco companies would continue to advertise...
Martin has helped make Richmond one of the hot spots cropping up in erstwhile advertising backwaters from Portland, Ore., to Winston-Salem, N.C., and Minneapolis, Minn. Periodically, breakaway boutiques emerge from big-city agencies, get hot, then are reabsorbed when they start bagging big accounts. Now, the quest for an advertising edge has sent brands like ESPN and McDonald's scurrying way off Madison...
...With deregulation, airlines have become like restaurants, ranging from four stars to budget chains," says Clifford Winston of Washington's Brookings Institution and co-author of The Evolution of the Airline Industry. On the other hand, he notes, Midwest's reach may be limited in the long term by the industry's trend toward lower costs and cheaper fares to match, exemplified by that mass-transit paragon, Southwest Airlines...
...host Larry King, 63, swears off marriage every few years, but then hope triumphs over experience. His latest intended is Shawn Southwick, 37, who will become Mrs. King No. 7. They met in front of Tiffany in Manhattan, but now she is sporting a gumball-size diamond from Harry Winston, down the street...
...chair of the U.C.'s Campus Softball Committee, junior Winston Everett-Tawny IV, said that it wasn't his fault...