Word: winterizer
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Dates: during 1980-1989
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Attempting to make room for spring and summer items, department stores and clothing emporia have drastically reduced their winter-item prices, creating a bonanza for bargain hunters looking to add that one last item to their winter stock...
Other department stores, including Nieman Marcus, Saks Fifth Avenue and the Coop, are still in the midst of winter clearance sales. But few of these stores get completely caught up in Presidents' Day fever. Saks Fifth Avenue, for instance, would never resort to gimmicks like dressing up salesmen in colonial costume to honor the nation's first president. Fashion Director Doris Yafste says she feels such actions might not be appropriate to the store's high fashion image. "We would never do that--it's so unsophisticated," she says...
However, most store managers recall that the Presidents' Weekend sales have historically acted as a signal to consumers that the winter season is ending and that the spring line...
...industry dictates when you can purchase your spring merchandise. If you don't buy the spring lines now, you lose the season," says a salesperson at the Cambridge Shop, which is presently offering five dollars off its already reduced winter merchandise...
Most sales will continue until winter stocks are depleted or until stores run out of storage space and are forced to put spring clothes out on the floor, most managers...