Word: winterkorn
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Dates: during 2000-2009
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Nobody can blame Volkswagen CEO Martin Winterkorn for smiling this past week. VW has just turned the tables on would-be raider Porsche, placing Europe's biggest carmaker in the driver's seat for a planned merger with the much smaller and sportier firm. And while colleagues at rivals like Daimler, Fiat, General Motors and Peugeot are busy trying to survive the current economic storm, Winterkorn seems poised to throw VW into high gear...
...German firm: its stock price surged 5% the day the latest figures were released. "Even in a particularly difficult phase in the international automotive markets we were able to gain share in key markets. This has further improved our position on our way to the top," said Winterkorn in a statement announcing the results. (See pictures of the most important cars of all time...
...Even so, it won't be easy for Winterkorn to deliver on his promise to make VW the world's biggest automaker by 2018. Winterkorn must defend VW's lead in China, which will soon become the largest car market in the world. According to IHS Global Insight, VW is now the largest manufacturer in China, with first half sales up 22.7% to 652,200 cars. But GM is rising fast in China, even as it struggles in the U.S., Europe and Latin America. (Read: "The Other...
...Management in Frankfurt. "Americans don't know Audi, but they know Porsche as a premium brand and that will rub off on VW. They could possibly use the Porsche brand name to create a group of premium models like we see today with Audi, but with better brand recognition." Winterkorn will need all of that sex appeal if he's to prosper in the coming recovery...
...just signed a new contract in May and was in the middle of a huge cost-cutting program. He resigned after falling out with Ferdinand Piëch, who is both chairman of VW and a key shareholder. Pischetsrieder, 58, was replaced by the head of Audi, Martin Winterkorn, 59, a Piëch loyalist. VW's financial prospects have brightened in recent months, and investors and industry officials fretted that Pischetrieder's exit could jeopardize the restructuring. "We see it as negative for VW," reckoned Credit Suisse analyst Harald Hendrikse. At France's Peugeot Citroën, Europe...