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Word: winterproof (lookup in dictionary) (lookup stats)
Dates: during 1934-1934
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Usage:

...mushroom days of the motor trade, air-cooled cars like Knox and Holmes were common. Only Franklin has survived. It survived not so much be cause of the winterproof feature as because of its quality. One of Franklin's best markets has long been among such mechanically inept persons as doctors, authors, professors who want big car com fort with small car economy. Founder Franklin prized his reputation for fine materials and scrupulous workmanship. Franklin, always a high-priced car, sells today from...

Author: /time Magazine | Title: Business & Finance: Franklin Under | 4/16/1934 | See Source »

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