Word: wip
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...Manhattan) and WIP (Philadelphia...
...novelty, but hardly a stunt, in radiocasting was turned loose upon the air by Station WIP, the Gimbel Brothers store in Philadelphia. A diver was sent down to the ocean bottom at Atlantic City. A telephone in his helmet was attached to a cable connected with the shore. Here there was an amplifier connected by telephone with the broadcasting station in Philadelphia. From the scientific standpoint there was nothing very difficult in this achievement...