Word: wipro
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Dates: during 2000-2009
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There is none--but one may soon be needed. That's because India, which virtually invented offshore outsourcing, is becoming a victim of its own success. Such companies as Infosys, Wipro and Tata Consultancy Services (TCS) grew into billion-dollar behemoths by tapping armies of quick-coding, English-speaking, low-wage techies to do the software programming and back-office tasks that U.S. companies used to perform in-house. But Indian salaries are rising--the median annual wage for a software engineer jumped 11%, from $6,313 in 2004 to $7,010 in 2005, according to India's National Association...
...Bangalore going bust? Not necessarily. But the competition has forced India's outsourcing giants to look for workers beyond its borders. Infosys, Wipro and TCS have all built outsourcing campuses in China and are actively recruiting Chinese employees to serve North Asian markets. Infosys has gone one step further by hiring 300 Americans who recently graduated from top universities. They will undergo six months of training in India and then be redeployed around the world. Wipro is considering opening a campus in Vietnam and plans to hire 1,000 bilingual speakers at a new center in Romania to service European...
...what's the word to describe someone whose job is outsourced to Romania via India? Wipro's Lilian Jessie Paul likes globombed. Sudip Banerjee, president of enterprise solutions at Wipro, prefers flattened, with a nod to Thomas Friedman, author of the globalization bible The World Is Flat. Says Banerjee: "The jobs will go to those who can do them best, in the most cost-effective manner. Geography is irrelevant." That's something Indians are starting to learn...
...traffic one-way. Indian companies are now expanding abroad. The Tata Group, the country's largest conglomerate, recently announced huge investments in South Korea, and its Taj hotel chain has just taken over New York City's tony Pierre Hotel; software giants such as Infosys and Wipro are scouting for acquisitions abroad. Then there's the cultural dimension to the new confidence. Three Indian restaurants in London now have Michelin stars; Bollywood is suddenly fashionable; and remixes of Hindi film songs play in Europe's trendiest clubs. In some ways, Lakshmi Mittal is the symbol of the new Indian confidence...
...year-old junior executive at Wipro Technologies, an Indian tech-services company, when, in 2001, the marketing director suddenly left. So she marched into the CEO's office and asked for the job. "I was a nobody," says Sangita Singh. Rebuffed, she returned 10 days later with a detailed pitch and got the job. Last month Wipro put her in charge of its Enterprise Application Services business, a key post as the company competes with IBM and Accenture for higher-value consulting work. With margins shrinking in IT outsourcing, this shift is critical. Singh must convince clients, 60% of them...