Word: wipro
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Dates: during 2000-2009
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...had already seen his American Dream come true. He arrived in the U.S. from India as an M.B.A. student in 1980, worked hard, married, started a family and rose to a top job at GE, having been recruited by Jack Welch himself. Then, in 1999, Azim Premji, chairman of Wipro, an Indian conglomerate, called him back to India. He asked Paul, a former water-polo captain, to take over his software unit, Wipro Technologies. "He said, 'You can build another skyscraper in New York,'" Paul says, "'or you can build a completely new thing in India.'" Paul took the challenge...
...helps that the stigma once associated with "made-in-India" goods and services is evaporating, thanks to the success of software outsourcing giants such as Infosys and Wipro. "Earlier, you had to spend most of your time selling India and a little time selling your company," says Biren Ghose, CEO of Bombay-based Animation Bridge. "Now, I don't have to sell India. I can start selling my company straight away." Because of globalization, cultural differences that affect production values?the look and feel of programs?are rapidly disappearing, too. "Ten years ago, when Bugs Bunny said, 'What...
Being the Midas of global outsourcing might not make Azim Premji popular in the U.S., but back home in India he's a role model. The story of how the Stanford-educated Premji transformed Wipro, his family's vegetable-oil business, into one of the world's most important outsourcing companies (total employees: 27,200) is already part of Indian business folklore. A growing number of U.S. and European firms rely on the Bangalore-based Wipro to handle their software needs, keep their databases and computer networks up and running, and answer calls from customers. That has made Premji...
Premji is a new kind of Indian plutocrat. He flies economy class and seems happiest when hiking, reading or discussing the foundation he has set up to promote primary education. And he defends India's outsourcing industry: Wipro and its peers help U.S. firms grow by keeping their costs low and raising their productivity, says Premji. "And if American companies don't grow," he points out, "they don't create jobs." --By Aravind Adiga
...help alleviate stress, Wipro and other IT firms have hired dietitians and yoga and meditation teachers. But the outsourcing industry has a 60% rate of employee turnover per year. "I work hard, but this is no life," says Kaushik. Her solution: "I'm going to quit soon." It's a luxury most Indians would never have dreamed of. --By Sara Rajan/New Delhi