Word: wirebreak
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...hired Jennifer Aniston to produce a weekly series. All of them are lousy with money. "This is going to be Hollywood's Vietnam. There's going to be a lot of money spent and a lot of blood lost," says David Wertheimer, 32, founder of the webtertainment site Wirebreak. "If MTV doesn't buy us in a year, we'll buy them in four...
...three sites I checked out--Digital Entertainment Network den.net) Pseudo pseudo.com and Wirebreak wirebreak.com) which just launched in mid-September--I found dozens of shows on everything from a bilingual drama about Hispanic gang members to documentaries on skateboarding superstars. Watching the blurry images on matchbox-size video windows within a computer screen can be annoying, but it's not all bad news. Instead of waiting for prime time, I can view any show whenever I want just by clicking onscreen. And because many episodes are commercial free and less than 10 minutes long, I can squeeze them in during...
...saved Wirebreak for last, because I thought it would be the best. When I met with the founders in July, I was impressed by their philosophy: they understand that online shows need to be short and snappy and that viewers like interactive games to keep them entertained while waiting for the video to start. Too bad their programs weren't half as good as their marketing pitch. The daily news show was supposed to be funny, but it wasn't. Girl's Locker Talk was a cheesy sex-talk show, and In the Neighborhood was just plain strange: viewers...
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