Word: wiredness
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A prime example is LifeMatrix, a psychographic-marketing tool launched in December 2002 by market-research giants RoperASW and Mediamark Research (both owned by NOP World). LifeMatrix considers hundreds of personal variables, including religious affiliation and political leaning, and uses them to sort people into 10 basic psychographic categories with...
Because these kids are permanently wired to the mother ship, Gordon and Lee can ping them at will with specific requests from clients. When Calvin Klein came to them with a list of possible names for a new fragrance targeted at young men, Look-Look could quickly run the list...
Two years after that day in September, the nation is still worried about terrorism. At the airports we're taking off our shoes, at work we're flashing our badges, and at home we're making sure the duct tape is where we can find it in the dark. But...
A WIRED WORLD North America is crisscrossed by thousands of power-transmission lines linking generators and cities in a complex web designed to send power where it is needed
Of the two cases, Lakhani's is both more surprising (it happened on U.S. soil) and less menacing (he never came close to either a terrorist or a weapon). According to a criminal complaint filed in Newark federal court last week, Lakhani first came to the FBI's attention in...