Word: wirelessed
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SPECIAL REPORTS Coolest Video Games 2004 Coolest Inventions Wireless Society Cool Tech...
Should you travel by bus, you may also be susceptible to promotional onslaughts. In 20 Trailways Transportation System coaches that run along the Northeast corridor, a company called NRoute Communications has installed TV monitors that descend from overhead compartments. Using wireless technology, the company can beam news, information and ads specific to the region the bus is passing through. "It's a great time to reach people because we're not competing with anything else--not the dog, cat, kids or spouse," says NRoute CEO Carlos Garcia, 36. "You don't have a choice in these vehicles--you are required...
SPECIAL REPORTS Coolest Video Games 2004 Coolest Inventions Wireless Society Cool Tech...
...together to discuss a jointly funded $30 million Wi-Fi network blanketing 50 U.S. metropolitan areas. He dubbed the venture Project Rainbow. Each side could see the benefit: IBM sold approximately $1 billion in Wi-Fi services in 2002, Intel was looking for a way to get into the wireless chip game, and AT&T provided the communications backbone for 8 million road warriors. But as IBM's representative John Boutross remembers, the talks were initially very static: "These large players were being very polite and careful not to infringe on anybody else's territory." To get these wallflowers...
...standard earlier this year. It's called 802.16a, or more memorably, Wi-Max. It can comfortably cover a square mile, meaning it would take only 49 transmitters to blanket San Francisco. As Brilliant says with a grin, "Now it gets interesting." If you can cover entire cities with wireless Internet access, you suddenly have a very cheap alternative to cellular networks. But even Wi-Max won't kill 3G, which works much better when you're driving at high speed...