Word: wirelesses
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SPECIAL REPORTS Coolest Video Games 2004 Coolest Inventions Wireless Society Cool Tech...
SPECIAL REPORTS Coolest Video Games 2004 Coolest Inventions Wireless Society Cool Tech...
...Intel, SonicBlue and Microsoft all brought prototypes of personal video players (PVPs). No larger than a Walkman, these PVPs will store more than 70 hours of TV programs on internal hard discs and display them on 4-in. screens. The shows can be beamed to the players over a wireless Internet network. There's no price tag or release date yet, but Hollywood execs--already in a tizzy over TiVo--might want to lay in extra supplies of Tylenol...
...forward to invocations like last Wednesday's: "Oh Lord, make me give of myself freely without expecting anything in return." Marketers are definitely looking for something in return for SMS campaigns that cost anywhere from €150,000 to €2 million. All the major media agencies now include wireless as part of their pitches to big corporate clients. "SMS has gone beyond the stage of quirky little campaigns to become a really valuable part of the marketing mix," says Ben Wood, a senior Gartner analyst. Coca-Cola, whose SMS campaign in Belgium increased café sales...
SPECIAL REPORTS Coolest Video Games 2004 Coolest Inventions Wireless Society Cool Tech...