Word: wirelesses
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Rachel, my 10-year-old daughter, didn't think twice when asked to be one of 3,000 beta testers for Kajeet, a new mobile-phone service for kids. "Oh, my god, yes!" she said. She made her first call from a local Italian restaurant, blithely disregarding wireless etiquette. "Guess what?" she said to her grandparents. "I have my own cell phone." Their reaction? "Why do you need that...
While the major wireless carriers raked in $100 billion last year, the market for phone service aimed at kids ages 8 to 12 is minuscule, with a wireless-market penetration of only about 25%. That's partly by design. "They want to avoid looking like Joe Camel and preying on children," says Roger Entner, a Boston-based wireless analyst with the Ovum research firm. "So they haven't done much more in this area other than create family plans...
Kajeet and others see a market in driving wireless tech to the SpongeBob set. Hatched in 2003, Kajeet has spent the past few years doing homework on what kids want and how to offer it safely and affordably. Early on, Neal and his two partners, all dads with young kids, decided to keep things simple. There would be no contracts or cancellation fees, just a pay-as-you-go service through the Sprint Nextel network on a handful of phones priced from...
...XANBOO AT&T Remote Monitor system allows you to view what is happening at home from afar on your computer or a Cingular wireless phone. For $200 to start up and $10 a month, you can watch your pets or spy on the nanny while you are at the office, or turn your lights on and off to make the home seem occupied when you aren't there. You can turn your heat or air-conditioning on as you drive home. And the system can even be set to send a text message to your mobile phone if the motion...
While I enjoy my super-sized fries and wireless internet as much as the next American, I also recognize that the United States is far from being the exemplary society to which all others should aspire. We have the largest per capita prison population of any nation in the world. Many Americans still struggle to make ends meet, and the Americans who do “make it” often find that their material success doesn’t translate into happiness or even contentedness. Most Americans are overweight, which is symbolic of the fact that although we make...