Word: wirkkala
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Once inside, Philip began to steer the company away from making "pompous imitations of the past." Carefully selecting artists whose works span the spectrum of contemporary design, he recruited Raymond Loewy, France's Raymond Peynet. Finland's Tapio Wirkkala, and Germany's Hans Theo Baumann. From their designs the company produced its simple, elegant Studio Line. As the Studio Line's sales rose, so did Philip's influence in the company; in 1958 he became president. Though he has kept a good many older patterns for nostalgic buyers, the Studio Line now accounts...