Word: wirthlin
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With all 60 rambunctious pounds of First Dog Lucky tugging at his arm and Richard Wirthlin's soaring polls lifting his heart, Ronald Reagan jetted off last week to a rancher's Thanksgiving (turkey, monkey bread, horseback riding, wood splitting) in the California hills...
Lucky, having outgrown the White House, began an unfettered life among the cedar trees on Reagan's 688 acres above the Pacific. The President called it "dog heaven." Likewise, Reagan was entering, at least for the moment, some kind of political Promised Land. Wirthlin's findings showed Americans gave Reagan an 81% approval rating for his performance at the Geneva summit and a 77% overall job approval. Once again, his popularity achieved a record high...
...more than just TV, claims the President's pollster Richard Wirthlin. "Reagan made a difference in people's lives," says Wirthlin, whose latest polls show Reagan with 70% approval, 14 points higher than Ike at the same time in his presidency. Wirthlin's study of overseas opinion shows the same enhancement...
Sources: Washington Post (3); Wirthlin Worldwide and Fleishman-Hillard International Communications (2); USA Today; MLB.com New York Times...
...nothing Congress is doing everything at once. Why? Fear. A Washington adage says members of Congress care about only three things: getting re-elected, getting re-elected and getting re-elected. When Republicans returned from their July 4 recess, a privately distributed poll by G.O.P. pollster Richard Wirthlin showed that voters would prefer a Democrat to a Republican as their representative by 5 percentage points. In 1994 it took only a 2-point advantage the other way round for Republicans to win control of the House and the Senate...