Word: wirthlin
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Dates: during 1980-1989
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Roger B. Porter, assistant professor of Public Policy, is a special assistant to Reagan strategy aide Richard L. Wirthlin and sources say he will be offered a Reagan administration post
Outlining the Reagan camp's tactics will be campaign manager William J. Casey, press secretary Lyn Nofziger, and deputy director of strategy and polling Dr. Richard Wirthlin...
...basic conclusions jump out of the unhappy experiences of the pollsters. First, most of the private surveyors stopped work too early to pick up the last-minute switches, whether the change was enormous, as most now believe, or whether, in Wirthlin's phrase, "the mountain didn't jump- it slid a little." The reason that most private firms did not survey intensively right up until the last moment is simple: it would have cost too much...
...happened, only the candidates themselves were prepared to spend that kind of money time and again. Harris, for example, spent $350,000 on presidential polling from Labor Day on, whereas Caddell ran up bills of some $2 million. Wirthlin's operation spent $1.3 million and surveyed 500 people every night of the fall campaign until the last few days, when it contacted 1,000 nightly. The findings were then calculated on a rolling, three-day average, which Wirthlin contends evened out the peaks and valleys that other pollsters perceived with their single-shot surveys. Wirthlin is frank enough...
...October, the discrepancies between Wirthlin's findings and those of the published surveys created a near panic in the Reagan camp. Under pressure from their colleagues, Wirthlin and his assistants spent a frantic three days reviewing their numbers and techniques. They decided they were right, but Caddell, for one, still believes that they had Reagan too far ahead too early...