Word: wirthlin
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Dates: during 1980-1989
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...street corner near Exeter, a passing driver honked his horn and yelled, "Give 'em hell, Bob!" Dole marveled at his reception. "People are wishing me luck now," he gloated to his staffers. "He's grown as a candidate in just the last four days," said his pollster Richard Wirthlin late in the week. "He's more confident, more assured...
...drill. To independents and moderates, they talk about compassion as they attempt to disengage from the harsher aspects of Reaganism. But G.O.P. primary voters tend to be conservative loyalists. They want a combative leader who reminds them of Reagan -- or so the candidates think. Reagan's longtime pollster, Richard Wirthlin, cautions that the muscular approach does not work automatically. "People always rerun the last successful election," Wirthlin explains. "Now candidates are trying to bring forward what was a very important trait for Reagan...
...tale too tall to be credible. Polls showed that a majority of Americans still believe the President was lying when he claimed he did not know about this diversion. "For the first time probably in his whole career, his integrity has been brought into question," conceded his pollster, Richard Wirthlin. "That troubles him and frustrates...
...innate optimism, which remains largely intact despite three major operations since he entered the White House and minor surgery last week to remove a cancerous growth from his nose, could help him fight back. His overall approval rating in polls remains high (53% in the latest Gallup), and Wirthlin predicts it will rebound to 60% or so as attention swings away from the scandal. At the least, the President seems likely to remain a formidable, if diminished, player in the Administration's battles with Congress as he tries to pin down his place in history...
...Washington. Quipped Laxalt, a close friend of Ronald Reagan's who served as his presidential campaign chairman three times: "In Western parlance, this hired hand is ready to take over as foreman." He already has the support of several Reagan loyalists, including Campaign Aide Lyn Nofziger and Pollster Richard Wirthlin...