Word: wirthlin
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Dates: during 1980-1989
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Reagan's barnstorming for a fundamental change in taxation has helped him regain the momentum his Administration seemed to have lost earlier this year. His pollster, Richard Wirthlin, recorded a 71% approval rating for the President's tax-reform speech (the highest since his February 1981 call for large budget and tax cuts), and a New York Times/CBS News poll reported last week that his approval rating had gone up three points since...
...parts of Maryland and Virginia. Some 1.5 million people live within its confines, sustained by Government jobs, contracts, consultancies and the endless tasks of explaining and influencing the federal behemoth. "They are the most protected single group of people in America today," says the President's pollster, Richard Wirthlin, whose studies show these citizens far beyond the norm in education, income and political involvement. They are shielded from most economic shocks by the deep pockets of the U.S. Treasury; the deficit may be alarming, but the Federal Government is not about to close down. Wattenberg found that during...
...Wirthlin is not surprised. He has found the same "cocoon" in corporate life, where a group of talented people gather their ideas from the same information base and debate them with one another day after day. In that situation, seedlings of misconception can often grow to mighty oaks before reality intrudes...
...were better off today than they were four years ago; not surprisingly, 84% of those voters went for Reagan. Only 20% said they were worse off, and 85% of them voted for Mondale. "People see things around them are better, and they give Reagan credit for it," says Pollster Wirthlin...
...group's automatic allegiance any more. A candidate with national appeal can win an election without catering to the interests of individual voting blocs. "Reagan does not have to target a set of issues for blue-collar workers, a program for Hispanics or women," says Pollster Wirthlin. "He appeals to all Americans." -By Evan Thomas. Reported by Joseph N. Boyce/Atlanta and John E. Yang/ Washington, with other bureaus