Word: wirthlin
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Dates: during 1980-1989
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...struggles for the heart of the party were apparent on the podium and on the floor, the Republicans' conclave was a telegenic display of unity. But off-camera, the Republicans were more candid about the divergent currents that will determine the party's future. Presidential Pollster Richard Wirthlin, Kansas Senator Robert Dole and New York Congressman Jack Kemp were among the G.O.P. leaders and strategists who met individually with TIME's editors to discuss the changing Republican Party. Their main points...
...Richard Wirthlin. For the first time in my memory, voters 24 years old and younger support Republicans and Reagan more strongly than any other age group except those over 65. We have an 18-point margin over Mondale among these young voters. And that is where long-term partisan change can happen. If we get a voter who is 19 or 20 years old to cast his first vote for Reagan, we know we have a very good chance of having that voter for ten presidential elections...
...most regions, Reagan now looks strong. His pollster Richard Wirthlin records a healthy job-approval rating of 60%. But White House strategists are not complacent. They are concerned that the bruising combat on the primary trail might actually get Mondale into prime fighting form while the President might lose his edge from lack of practice. Even more worrisome is that the home builders might be right in their fears about the economy. "If the economy goes belly up, so do we," says a top aide. "It's just that simple...
...disposal not least of which are the sophisticated PR, media, and high tech skills of its top strategists. The Reagan '84 campaign boasts many of the same key players that carried the '80 juggernaut like campaign chairman, Sen. Paul Laxalt (R-Nev); campaign manager, Edward Rollins; the pollster Richard Wirthlin; and White House advisers James Baker and Michael K. Deaver...
Reagan Pollster Richard Wirthlin lately has been insisting that Mondale would be a tough opponent too, because of his following among traditional Democratic groups, such as union members and Jewish voters, who defected to Reagan in large numbers in 1980. In addition, while blacks are likely to vote against Reagan in any case, a Mondale candidacy might bring more of them to the polls than a Glenn campaign would. Wirthlin's talk, however, seems at least partly designed to guard against Republican overconfidence and avoid having the White House give Glenn's candidacy a backhand boost...