Word: wirthlin
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...riot." But Viet Nam and most of the other national traumas of the 1960s and early '70s have little resonance for young voters today, who are caught up in a surge of patriotic feeling. "They have not had disillusioning events in their lives," says Reagan Pollster Richard Wirthlin. Moreover, for all Reagan's talk about old-fashioned values, he frequently exudes a youthful impetuosity of spirit. "The peculiar thing about Reagan is that he is both brash and a preacher of traditional values," says an aide. "He can say, 'You ain't seen nothin...
...convention I was waving two of them." The party was demonstrating to itself and to the public that Democrats were no longer embarrassed by corny displays of national zeal. "I think that the Democratic Convention showed that we don't own the flag," said White House Pollster Richard Wirthlin during the G.O.P.'s gathering in Dallas. "I felt one of the most successful things was their ability to [evoke] traditional values, and that included not only patriotism, but family, neighborhood, the value of hard work-campaign themes we've used with a vengeance...
...struggles for the heart of the party were apparent on the podium and on the floor, the Republicans' conclave was a telegenic display of unity. But off-camera, the Republicans were more candid about the divergent currents that will determine the party's future. Presidential Pollster Richard Wirthlin, Kansas Senator Robert Dole and New York Congressman Jack Kemp were among the G.O.P. leaders and strategists who met individually with TIME's editors to discuss the changing Republican Party. Their main points...
...Richard Wirthlin. For the first time in my memory, voters 24 years old and younger support Republicans and Reagan more strongly than any other age group except those over 65. We have an 18-point margin over Mondale among these young voters. And that is where long-term partisan change can happen. If we get a voter who is 19 or 20 years old to cast his first vote for Reagan, we know we have a very good chance of having that voter for ten presidential elections...
...most regions, Reagan now looks strong. His pollster Richard Wirthlin records a healthy job-approval rating of 60%. But White House strategists are not complacent. They are concerned that the bruising combat on the primary trail might actually get Mondale into prime fighting form while the President might lose his edge from lack of practice. Even more worrisome is that the home builders might be right in their fears about the economy. "If the economy goes belly up, so do we," says a top aide. "It's just that simple...