Word: wirthlin
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...disposal not least of which are the sophisticated PR, media, and high tech skills of its top strategists. The Reagan '84 campaign boasts many of the same key players that carried the '80 juggernaut like campaign chairman, Sen. Paul Laxalt (R-Nev); campaign manager, Edward Rollins; the pollster Richard Wirthlin; and White House advisers James Baker and Michael K. Deaver...
Reagan Pollster Richard Wirthlin lately has been insisting that Mondale would be a tough opponent too, because of his following among traditional Democratic groups, such as union members and Jewish voters, who defected to Reagan in large numbers in 1980. In addition, while blacks are likely to vote against Reagan in any case, a Mondale candidacy might bring more of them to the polls than a Glenn campaign would. Wirthlin's talk, however, seems at least partly designed to guard against Republican overconfidence and avoid having the White House give Glenn's candidacy a backhand boost...
...into war. Faced with rising criticism, Reagan blames the press for its "hype and hoopla," moving New York Times Columnist James Reston to observe, "On these two subjects you have to pay attention, for he's an expert on both." The President's own pollster, Richard B. Wirthlin, samples opinions frequently to give Reagan a measure of American attitudes apart from what Wirthlin calls "the din and tumult represented by the press and pressure groups." Presumably these polls prompt conciliatory gestures like Reagan's appointment of Henry Kissinger. But, as a White House friend told Lou Harris...
...then bring it back next year." But White House aides feel that for the short term, at least, the President will be able to control the issue and remain "on a roll" politically. His approval rating has risen from 44% to 55% since January, according to Presidential Pollster Richard Wirthlin. Simply by showing his concern, Reagan has proved once again his adroitness as a politician. "Whether the President does anything is not relevant," says one adviser in a fit of candor...
...Reagan record on blacks does not bode well for 1984. White House Pollster Richard Wirthlin predicts that Reagan, if he runs, will again receive only about 8% or 9% of the black vote. But with black voter registration expected to rise sharply, the Democrats' percentage could translate into substantially more votes. Said a White House aide: "The problem is not that we cannot get more than 9%. It's that there will be a larger black vote." Privately, Reagan strategists have conceded the black vote to the Democrats, despite knowing that it could hurt Reagan badly...