Word: wirthlin
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...aftermath of Jimmy Carter's defeat, his pollster Patrick Caddell sat down to ponder the debacle with Ben Wattenberg of the American Enterprise Institute, and Richard Wirthlin, Ronald Reagan's public opinion expert...
...fascinating thing is how determined a swing it was. Reagan's pollster Richard Wirthlin found that
Roger B. Porter, assistant professor of Public Policy, is a special assistant to Reagan strategy aide Richard L. Wirthlin and sources say he will be offered a Reagan administration post
Outlining the Reagan camp's tactics will be campaign manager William J. Casey, press secretary Lyn Nofziger, and deputy director of strategy and polling Dr. Richard Wirthlin...
...October, the discrepancies between Wirthlin's findings and those of the published surveys created a near panic in the Reagan camp. Under pressure from their colleagues, Wirthlin and his assistants spent a frantic three days reviewing their numbers and techniques. They decided they were right, but Caddell, for one, still believes that they had Reagan too far ahead too early...