Word: wirthlin
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Among them: Reagan Strategist Richard Wirthlin and Carter Adviser Pat Caddell...
Their differences go well beyond the fact that Wirthlin, 49, is old enough to be the 30-year-old Caddell 's father, and is known in the business, to his pleasure, as the "grandfather "of the modern pollsters. Wirthlin is a sedate family man and former professor of economics at Brigham Young University who speaks cautiously, befitting his responsibilities as Reagan 's chief strategy planner. Caddell, on the other hand, is a voluble, black-bearded bachelor who turned pro in 1970, working for Governor John J. Gilligan of Ohio while still a Harvard undergraduate, and can be startlingly...
...Using Wirthlin's computer bank, an assistant can call up information on the political behavior and preferences of some 110 categories and subcategories of potential voters, ranging from the numerous and obvious (conservative Republicans) to the small and obscure (Roman Catholics who consider themselves "born again"). One sample: people over 65 who have incomes of $25,000 a year or more favor Reagan over Carter better than two to one, and their turnout at the polls is extraordinarily high-87% in a typical election...
...Columbus last week to discuss campaign strategy and, predictably, they downplayed the episode. Said Pennsylvania Governor Richard Thornburgh: "On the street corners of Pittsburgh, they're not much concerned about China policy. They're concerned where their next paycheck is coming from." Insisted Reagan Pollster Richard Wirthlin: "Reagan did not damage his grass-roots support...
...eleven-hour-long sequence of shuttle meetings between the Reagan and Ford staffs on the Plaza's upper floors. The Ford team consisted of Greenspan, Kissinger, Barrett and Marsh, all of whom had worked in the White House. The Reagan team consisted of Casey, Meese and Pollster Richard Wirthlin, none of whom had White House experience. Only Casey had headed anything as large as a federal agency (the Securities and Exchange Commission). Tackling an immense problem too late, and faced with an artificial convention deadline only a few hours away, the two groups worked at cross purposes...