Word: wirthlin
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...drill. To independents and moderates, they talk about compassion as they attempt to disengage from the harsher aspects of Reaganism. But G.O.P. primary voters tend to be conservative loyalists. They want a combative leader who reminds them of Reagan -- or so the candidates think. Reagan's longtime pollster, Richard Wirthlin, cautions that the muscular approach does not work automatically. "People always rerun the last successful election," Wirthlin explains. "Now candidates are trying to bring forward what was a very important trait for Reagan...
...Washington. Quipped Laxalt, a close friend of Ronald Reagan's who served as his presidential campaign chairman three times: "In Western parlance, this hired hand is ready to take over as foreman." He already has the support of several Reagan loyalists, including Campaign Aide Lyn Nofziger and Pollster Richard Wirthlin...
...with his close friend Paul Laxalt, former Senator from Nevada. Laxalt himself had been considered, but he is still mulling a run for the presidency in 1988, and told Reagan he was not available; instead he recommended Baker. Two other key advisers, Attorney General Edwin Meese and Pollster Richard Wirthlin, agreed with the suggestion. Reagan phoned Baker that afternoon. Less than 24 hours later, Baker arrived at the White House. "We sneaked him in," chortled a presidential aide. "Not a $ soul knew." After conferring with both the President and the First Lady, Baker...
...personal and political heartbeat of the Reagan presidency is now in the hands of five people besides the President himself: his wife Nancy, Chief of Staff Don Regan and his deputy Dennis Thomas, the new press spokesman Marlin Fitzwater and Pollster Richard Wirthlin. They regulate Reagan's energies, shape his moods, provide his information, schedule his forays beyond the comforting tranquillity of the Oval Office. They are not a formal body. Mostly they cluster in twos or threes, but they are always linked minute by minute through the phones. It is a singular power mechanism, twisted by its own internal...
Surveys by Pollster Richard Wirthlin show the President's popularity inching up again, giving Reagan some cause for holiday cheer. The polls seem to have persuaded the President's strategists that the further away their boss is kept from the controversy, the sooner it will die. Perhaps to that end, the President last week appointed David Abshire, U.S. Ambassador to NATO, to a new Cabinet-level post: coordinator of White House responses to the congressional investigations and other probes into the U.S. weapons sales to Iran and the diversion of profits to the Nicaraguan contras...