Word: wisconsin-born
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...itself a bigger slice of this audience, Manhattan's WRCA-TV, flagship of the NBC network, moved right into the boudoir last week with a silken five-minute sign-off spot called Count Sheep (weekdays, 1 a.m.). Its star is Nancy Berg, a 24-year-old, Wisconsin-born model, who floats onscreen in filmy lace, stretches her bare arms, yawns delicately, glances teasingly out of her cathode bedroom, pops into bed and out again for a moment's play with her French poodle...
...Bernice Fitz-Gibbon. fiftyish, whose "Nobody but nobody undersells Gimbels" ads made her the best-known woman in U.S. retail advertising, resigned as advertising director of Manhattan's Gimbels department store (as of April 1). Wisconsin-born Bernice Fitz-Gibbon came to New York as a copywriter for Macy's, where she coined "It's smart to be thrifty," went to Wanamaker's before she joined Gimbels...
Early Bird. Wisconsin-born and educated, "Chick" Allyn has taken National a long way since, as a youth of 22, he got a job at the company's Dayton, Ohio headquarters. Thinking to impress the boss, he got to work at 7:45 a.m. the first day. He was sharply told: "At National we start at 6:30." In three years Early Bird Allyn was assistant controller, in four, controller. At 27 he was made a director, and twelve years ago, at 49, president...
...Wisconsin-born, leonine Leo Crowley, ex-Alien Property Custodian, ex-chairman of the Federal Deposit Insurance Corp...
Onions & Potatoes. Wisconsin-born Bill Gehring became a scientific farmer through spare-time study. He moved to Indiana in 1929 after marrying a Hoosier, got into mint farming by way of potatoes. Jasper County had been a heavy onion grower. When that market slumped, Gehring bought 350 brush-covered acres at $60 an acre (now worth upwards of $375), turned the fields to potatoes, and gradually added to his holdings. "Potatoes," explains Gehring, "meant rotation. To get steady potato crops, I reached for more land. For a good rotation crop, I chose mint. Mint and potatoes meant irrigation and controlling...