Word: wisconsin
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Dates: during 2000-2009
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...that such forward thinking is the province of my home state alone, the reality is that it’s as much a part of the fabric of the entire Upper Midwest as Hansens and Hansons are. Now that Iowa has taken a stand for marriage equality, Illinois, Wisconsin, Michigan, and Minnesota probably aren’t far behind...
...prove the power of touch, the researchers placed two products, a Slinky and a coffee mug, in front of 231 undergraduate students at the University of Wisconsin. About half were told they could touch the products, while the other half were prohibited from fiddling with them. Students were then asked to express their sense of ownership of the products and to indicate how much money they were willing to pay for each...
...clear: those who touched the items reported statistically significant higher levels of perceived ownership. They were also willing to pay more to purchase the products. "If you don't want to spend more money, be careful what you touch," says Joann Peck, a marketing professor at the University of Wisconsin's business school and the study's other co-author. Peck happily describes herself as an expert in haptics, the science of touch; she has published six other papers on the subject. "Touching something gives you that little sense of control," she says, "and that alone can increase your feeling...
...Such alertness may not seem like a bad thing, except that in a second paper in the same issue of Science, Giulio Tononi at the University of Wisconsin found that sleep appears to function as a critical shutoff valve for the fruit-fly brain. After a period of sleep, the volume of connections between nerve cells in the brain decreased, a condition that Tononi theorizes offsets the wakeful brain's activity. During waking hours, the brain keeps adding new information about its environment, forming new circuits and new connections in an ever thickening neural network. But even the fruit...
Beers & Brats. To encourage its guests to mingle, Marriott's downtown Chicago outpost on the Magnificent Mile is having a cocktail-hour "Beer & Brats" event with Wisconsin beer brewer Leinenkugel on Tuesday, April 7, from 4:30 p.m. to 7:00 p.m. All-you-can-eat-or-drink for just $5. Stay overnight for $159 and up. 540 North Michigan Avenue...