Word: wised
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Dates: during 1960-1969
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...plan-the industry's first major attempt to mollify its critics - was devised during six years of research by the American Mutual Insurance Alliance, a 122-member trade group. Ex plains President Paul S. Wise: "As conceived more than half a century ago, an auto-liability policy was designed to protect the driver of a car against law suits, not to compensate the accident victim. Legally, this is still so. But public expectations have shifted toward protecting the injured." Though the alliance carefully calls its plan" Guaranteed Benefits," the guarantee does not cover property damage; it applies only...
...calls for a motorist's own insurance company to pay him, his passengers and any pedestrians he hits, regardless of who was to blame for an accident. "We don't think it would be fair to eliminate the idea of fault completely," says the Alliance's Wise, "and require injured persons to insure themselves...
...producer who created the Sunsweet prune and Jeno's pizza ads for TV, is pushing another possible cure. It is frankly Utopian. He calls it "The Freberg Part-Time Television Plan: A Startling but Perfectly Reasonable Proposal for the De-escalation of Television in a Free Society, Mass Media-wise." The plan calls for a week like this...
...created the Sunsweet prune and Jeno's pizza ads for TV, is pushing another possible cure. It is frankly Utopian. He calls it "The Freberg Part-Time Television Plan: A Startling but Perfectly Reasonable Proposal for the De-escalation of Television in a Free Society, Mass Media-wise." The plan calls for a week like this: Monday. Television as usual. Tuesday. The set goes black, but one word shines in the center of the screen: Read...
...Mayer knows, among countless other things, something of the deceptive nature of initial appearance; the show's greatness rests largely on his refusal to submit to seductive archetype. Those of you who know Bottom as a goodhearted if demented bumbler, Puck as a juvenile sprite, Theseus as a wise Shakespearian justice, or Hippolyta as a content and passive fiancee, are due for the nicest kind of surprise; for in troubling to treat A Midsummer Night's Dream to a "new adaptation," Mayer has restored to us a worthy (and terribly funny) text in which many of us, I would wager...