Word: wiseness
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Dates: during 1930-1939
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Funny material to be purveyed by the new syndicate had a heavy rural cast. As a possible substitute for the wise saws of the late Humorist Will Rogers, which McNaught Syndicate sold to 500 newspapers, Esquire Features offered a daily 150-word gag from Bob Burns, onetime vaudevillian whose radio hillbilly and cinema humor and music on a home-made "bazooka" were last week estimated in Variety to be earning him $400,000 a year."* Pictorial humor was to be furnished by Esquire Cartoonist Paul Webb's "Mountain Boys," a group of grotesque, bearded, barefooted figures. In the current...
...Student Council gives scholarships or aids to needy students who are not eligible for aid from the University. With the help of these scholarships many men have been able to complete their education at Harvard who other wise would have had to leave because of an unbalanced budget...
Brains. As proud as he might be of his University, which after 300 years has no U. S. peer, many a Harvardman last week was prouder of the University's new President. Son of a humble Dorchester photo-engraver. James Bryant Conant by his gracious and wise bearing distinguished himself last week in the midst of a large body of social aristocrats, ably established his membership in the aristocracy of brains. Brains are indeed the main interest of Harvard's 23rd President. Harvard has more money ($128,000,000) than any other university in the world ever...
Other advertisements in the series: "A Word to a Wise Woman" (taxes). "The Myth About Men & Machines." "Two Billion People Envy You." The last two prepared by Campbell-Ewald Co., harp the slogan, "There is No Way Like the American Way." NAM paid for the first test insertions but the plan is to have news papers sell the series as ready-made copy, the space to be paid for by individual manufacturers or local trade bodies. A number of the advertisements have appeared on this basis...
...patriotism, for, with all its beguiling idiocies, America is still freely inquiring. (We get a questionnaire in every mail.) It is certain that in this country, more than in any other, the establishment of a court of wisdom would be a merry of admissions--who is a wise man, who a dolt. And we're fairly certain that the court wouldn't be many weeks old before it had a sponsor who would buy the broadcasting privilege, and we would have universal truth coming to us through the courtesy of Universal Baking Powder. The New Yorker...