Word: wises
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According to Wise's calculations, that translates into an annual savings of at least 50 cents a chicken, or 2.5 cents per dozen eggs. With 1.2 billion chickens each laying about 20 dozen eggs per year, the savings could be as much as $600 million...
With such benefits, Wise is sure sure farmers will soon flock to buy his contact lenses. Which, by the way, go for a modest 20 cents a pair, or 15 cents if bought in bulk...
...challenge is to go out and sell the product, especially when it's new and different," Wise says. "This certainly falls into the category of being new and different...
...idea for the lenses goes back to Wise's childhood on the chicken farm his father managed in northern California in the early 1960s...
...Wise's father, Irvin, tried to produce the lenses for chickens after a sales agent told him about a farm where chickens afflicted with cataracts were better-behaved than those with normal sight, and he thought a market might exist for a lens that distorted the bird's sight...