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...Another link with the past is Wayne Golding, who bluffed his way into the art room in 1984 and rose to become the company's chief copywriter. Convinced Mambo was dying under Gazal, he left the fold for 14 months but is now back, a wise head in a smart young team. "To many at Gazal, Mambo could have been a breakfast cereal or a box of dog biscuits," says Golding. "There was a failure to appreciate that we were at the élite end of the hard-core surf market." The brand hadn't moved with the times, persisting...

Author: /time Magazine | Title: Born-Again Mambo | 10/23/2008 | See Source »

...Cold War cannot simply be one of personality. Those who put together the international settlement after 1945 - Harry Truman, George Marshall, Dean Acheson and the like - were indeed, in the title of a marvelous book by Walter Isaacson and Evan Thomas, The Wise Men. They were aware of their responsibilities and understood that American power would best be protected if it was shared in a network of institutions that made up a new liberal international order. Granted, George Bush is no Truman, nor Condoleezza Rice a Marshall. But to pin everything on personality ignores social and economic forces that have...

Author: /time Magazine | Title: America: The Lost Leader | 10/23/2008 | See Source »

...This gets us to the heart of the matter. When the wise men looked at their world in 1945, it was one of ruins. Germany and Japan had been destroyed. Britain was tired out; France shamed; Russia bled white. In China war would continue for another four years. Of the industrial democracies, only the U.S., Canada and Australia had been spared misery in their homeland. The U.S. economy accounted for nearly a half of total world output in 1945, a proportion that it has never approached since. Crucially, the U.S. defined what it was to be modern...

Author: /time Magazine | Title: America: The Lost Leader | 10/23/2008 | See Source »

...seem to discuss and debate issues with anything approaching respect or intellectual honesty. We oversimplify, we distort, we dismiss. We turn the challengers into enemies. And when that madness infects our private discourse, our family members become foes. Not good for family harmony--and not a very wise way to go about choosing a world leader. Mitch Neuger, SAN FRANCISCO...

Author: /time Magazine | Title: Inbox | 10/23/2008 | See Source »

...most expensive Senate race in the country, Coleman portrayed himself as ordinary, wholesome and dull - which he not unreasonably assumed would go over well in a state culture known, with both affection and derision, as Minnesota Nice. For Coleman's purposes, being safe and boring seemed especially wise when contrasted with the loud, funny, inexperienced and sometimes offensive Saturday Night Live alumnus he was running against. Franken is very smart, but he's the opposite of boring. And given his résumé, he couldn't exactly sell himself as safe...

Author: /time Magazine | Title: Races to Watch '08: Franken May Get Last Laugh in Minnesota | 10/22/2008 | See Source »

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