Word: wising
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Dates: during 1980-1989
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Eventually, a working lens was developed. Wise contracted with several small plants around Massachusetts to produce the lenses, and field tests were conducted with chickens on farms around the country...
Although the firm prospered, the chickens and the lenses were still on Wise's mind. Three years ago he sold his company for several million dollars and set out to pursue his dream full-time...
...computers because of this," Wise says. "And I still don't miss computers. I've believed in this for a long time...
...Wise says he had many problems designing lenses that would not distort the chickens' vision or irritate their eyes. He keeps a jar in his office filled with hundreds of pairs of failed test lenses that looks like a container of jelly beans...
...look at that and I think, 'That's all behind us,'" Wise says. "we already know a lot someone else would have to figure out. That's the value of inertia...